Resource Person: Dr. Jitesh Parmar, Assistant Professor, SRIMCA
Research is a fundamental part of scholarly activities in any research university. SRIMCA's first Faculty Research Seminars(FRS) was conducted on these lines, aiming to develop an invaluable model for scholarly development. By bringing Faculty intellectually closer and providing a formal structure for their interaction, the FRS aims to enhance the Individual research goals of each participant along with alignment of Institutional research goal.
In the seminar, Dr. Jitesh Parmar has presented his work on the topic of "Beliefs, Attitude and Behavior of College Students towards Internet Advertising with reference to South Gujarat area". In his presentation, he has highlighted how to proceeds with literature review, various tools and techniques he has used, models he studied and applied, findings, limitation etc. This type of Initiative taken by department helps research scholars to proceeds in their own research work.
The presentation was followed by fruitful discussion among faculty members.
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